Ethical Arguments Essay Example | Topics and Well Written Essays - 1250 words

Moral Arguments - Essay Example Organ exchange fundamentally includes the offer of the human internal organs like the heart, liver the kidneys and other essential organs for transplant. Starting at now, there is an overall deficiency of organs that are accessible for transplant. Basically, a ton of well off individuals who shockingly require organ transplant are equipped for paying any measure of cash to have the medicines as long as they don't need to sit tight in line for gave organs. On the other hand, a great deal of destitute individuals will happily offer their organs to get by. Notwithstanding, a huge rate has a place with the individuals who pass on will sitting tight for organs because of lack (Chia, 2009). The offer of these organs has three significant ramifications: moral, lawful and monetary ramifications. In spite of the fact that the deal has had escape clauses in various issues, there is a need to take a gander at a portion of the suggestions since they influence the global market where we are a pie ce of. ... This is on the grounds that, a large number of patients bite the dust yearly because of lack in flexibly of organs, while others experience difficult and expensive dialysis medicines. Thus, consenting to a business showcase in organs is almost certain to diminish the unnecessary passings and sufferings that are available as it expands the gracefully of organs. Also, the money installments will increment people’s eagerness to give their body parts, just as, adding to the fall of similar costs and making them reasonable to more patients. Despite what might be expected, the adversaries for the offer of human organs contend that, in spite of the fact that the general public may profess to have the commitment of protecting life and facilitating human torment, this may not be completely appropriate. Specifically, they contend that the general public in not in a situation to expect any practices that would disregard the privileges of its individuals or cause shameful acts. Moreover, the general public has the commitment to guarantee that every one of its individuals whether rich or poor has an equivalent right to getting to health advantages. The issues of having the rich purchasing organs from the poor seem to profit the previous when contrasted with the last mentioned, thus initiation of inconsistent apportioning of wellbeing gets out of line (Wilkinson, 2011). Unnecessary to make reference to, people reserve the option to live their lives with much opportunity and poise. Wilkinson, 2011 contends that, the organ market would without a doubt lead to mishandle that involves the infringement of opportunity and pride of people. Generally, they state that such a plan will offer certainty to the most vulnerable, who for this situation happens to be simply the poor through rewarding and be treated as wares, just as, allowing others the chance to abuse their privileges in

Leaving Home and Memories

Venturing out from home, indeed, I ventured out from home, can you? Venturing out from home for me was very not normal for the venturing out from home of what I would call the standard thing. It December 27, 2009. That day I won’t overlook for as long as I can remember, that day when it was the adjustment in all things, that day when I was bidding farewell, the weepy farewells to family members and companions. Drawing nearer to time to venture out from home, I began to recollect and retell, in my mind, the self-contradicting recollections of leaving the caring home. As my family and I showed up to the air terminal, my heart was overwhelming, and I began to feel pitiful in view of what I despise and I’ve consistently detested, it is partition from my closest companions, anyway I realized the opportunity has arrived to leave. I felt an agitating inclination in my heart and a sort of aching to remain back for eternity. And yet, I was energized. I have been thinking about what my life would become and what it could have been and, in the long run, I worked up the determination to leave and began another life. In the plane, I sat with shut eyes, remembering those awesome and affectionate recollections, I left behind. Like read about recollections? Peruse also Flashbulb memory! Today is a real existence change. It’s stirring me and sparing me, endeavoring forward upbeat, certain and intense, into a world that’s natural however agreeable. Into this new life my soul will send me, Living, chuckling, and adoring everything. Presently I’ve been lounging around this life, I can see exactly where everything went, Cherish each snapshot of this new life. Afterward, I woke up; I could hear the swoon murmuring of the plane motors. We were over the Atlantic Ocean. I saw the excursion watcher demonstrated that lone 2 hours to go. I would have been in Canada after what appeared to be a lifetime of pausing, expectation, fixation on everything. I was going to contact down, to take a first Canadian breath of air, in just barely two hours, what an energizing inclination. I was unable to try and trust I rested in any case, however I had. After right around 2 hours, my father told that we are hovering above Canada. Canada! A grin assumed control over my face. I stayed there Looking out the window at the immense earth we live in. fairly quieting being so high up over the mists, its tranquility, its peaceful, and entrancing. Without moment’s notice, I was shocked structure, my quieting meander to the sound of a belt light; the time had come to attach our safety belts as we were going to begin sliding on Canada. At long last, grins everywhere. Just minutes away before I knew it, I saw mists hurrying past my window, quicker and quicker, it resembled a snapshot of such expectation, with respect to what will be toward the end, through the mists. What I will see, what will be my first picture, my first genuine representation of Canada? More mists surged past, to an ever increasing extent, I never thought it was going to end. It was clever, where is it, I recollect that I continued reasoning, where is Canada, demonstrate yourself to me, â€Å"SHOW ME†. Inside three minutes, I looked down and I realized I was gazing into my new land, my new home. I know when I contact down, I’m not leaving for quite a while, I knew it. A short time later, I accepting a breath as I strolled through the passage. I saw the means, I appeared to check what number of there where, I arrived at the last one, 17 stages, it was the last one, and I went down. I felt better, that first touch, that first second. I inhaled my first Canadian breath of air, all I thought at this time; this is a stupendous second in my life. It was Toronto in December, so it was cold. I could see my breath each time I talk. There were Glittering hills of cushioned white day off, enlightened with warm brilliant Christmas lights, stars twinkling in the night sky. It’s practically like a fantasy. The streets were long and ceaseless, dimness slice through by ground-breaking shining headlights. At the point when I went to the lodging, nobody was talking, we’re very drained. I needed to take a hot, hot shower and simply go to my bed. I was truly drained, in any case, I had the option to rest, I continued considering my day. Also, I was searching up for my future in this nation. Taking everything into account, To every one of you out there who are confronted with or considering venturing out from home, treasure the sweet minutes and fight with all your fortitude against the severe minutes until you locate your last home †at that point pledge never to leave it.

7 Common Myths About Panic Attacks

7 Common Myths About Panic Attacks More in Panic Disorder Symptoms Diagnosis Treatment Coping Related Conditions Panic attacks are typically begin with a sense of dread and anxiety. During a panic attack, the person can experience 4 or more of the following symptoms: Accelerated heart rate or heart palpitations Choking or suffocating sensations Chest pain Trembling or shaking Shortness of breath Depersonalization and derealization Nausea or abdominal pain Fear of losing control Excessive sweating Feelings of nervousness Fear of dying Unfortunately, there are many misconceptions about panic attacks. It can be frustrating for panic attack sufferers to explain their condition to others, especially when there are so many misunderstandings and false assumptions about these attacks. Read ahead to learn about common myths about panic attacks. Each myth is followed up with the facts about panic attacks. Myth: Panic attacks are an overreaction to stress and anxiety. You may have heard someone say something along the lines of “Oh I was so worried, I just about had a panic attack,” “You scared me so much, I started to have a panic attack,” or “I had a panic attack because I was so nervous.” These types of statements undermine what it means to truly have a panic attack. Expected anxiety or nervousness over life stressors or situation are not the same as having a panic attack. Additionally, people who have panic attacks are not overreacting to anything in their environment. That would imply that the person somehow has control over their symptoms. People with panic disorder have attacks that occur out-of-the blue, without warning or any cue in the environment. Panic sufferers may learn to manage these attacks, but they do not have control over the fact that they experience them. Myth: Panic attacks are only a symptom of panic disorder. Although panic attacks are the main symptom of panic attacks, these attacks can occur with other mental health or medical conditions. Panic attacks have also been associated with mental health disorders such as generalized anxiety disorder (GAD), specific phobias, obsessive compulsive disorder (OCD), agoraphobia, eating disorders, social anxiety disorder (SAD), depression, and bipolar disorder. These attacks may also be linked to certain medical conditions such as irritable bowel syndrome (IBS). other digestive disorders, and sleep disorders. Myth: Panic attacks can only occur when the person is awake. Panic attacks more commonly occur while a person is awake, however, they can also happen while the person is sound asleep. Known as nocturnal panic attacks, these symptoms can wake a person out of their sleep. It is not unusual for a person to feel frightened when this occurs. Nocturnal panic attacks are frequently met with feelings of fear and a sense disconnection from oneself and one’s surroundings. The person may believe they are having a nightmare and can find it very difficult to fall back asleep once the panic attack subsides. Myth: Panic attacks can make you go insane. When panic strikes, the person may become afraid that they are going to completely lose control. There is often a sense of embarrassment. Additionally, many fear that they are going to completely lose their minds and go insane. The truth is that although panic attacks are most likely caused by an underlying mental health condition, they are no indication that a person is about to “go crazy.” In fact, panic attacks generally reach a peak within 10 minutes before gradually subsiding.  Once the attack eases up, the person can expect to still feel on edge for quite some time but has no reason to worry about going insane. Myth: You can die from a panic attack. Many first-time panic attack sufferers end up in the emergency room out of concern that they are experiencing a medical emergency. Symptoms such as accelerated heart rate, chest pain, excessive sweating, and shortness of breath can all be perceived of as a frightening ordeal that necessitates immediate help. Panic attacks may have symptoms that imitate other medical conditions, but they are not considered life threatening. If in doubt, you should always seek medical attention. Myth: Panic attacks can be avoided. Many people hold the belief that you can prevent panic attacks by avoiding the stimuli that trigger them. For example, a person may have come to the conclusion that if fear of flying leads to panic attacks, then the person should simply not fly. However, this is false for several reasons. First, panic disorder sufferers have panic attacks that occur unexpectedly, without environmental cause. There isn’t anything they can avoid, as the attacks can occur at any time. Second, a person with a phobia as described above may have panic attacks when faced with a particular fear, such as flying. However, avoiding the objects or situations will only increase a person’s anxiety and fear. One of the most effective ways to get past anxiety triggers is to face them while trying to maintain a relaxed state. Myth: There’s little you can do to lessen your panic attacks. Facing your fears and learning to manage your panic attacks can best be accomplished through professional help.  You will first need to schedule with your doctor so that you can be evaluated to determine the mental health or medical condition that is causing your attacks. Once your diagnosis has been made, your doctor can assist you in deciding on a course of treatment. Common treatment options include medications and psychotherapy. Through continued treatment, you may be able to control these attacks and return back to your previous levels of functioning.

Informative Speech On Haarp - 1193 Words

Informative Speech Outline Presenter: Dylan Tucker General Purpose: To inform Specific Purpose: To inform the audience about the High Frequency Active Auroral Research Program (HAARP) and the conspiracy theories that came from it. Central Idea: HAARP was created to research the Ionosphere but is also believed to have other capabilities. I. Introduction A. The government has a lot of power but is it possible that they have created a machine that could affect the whole world as well as all the people in it. B. Today I am here to inform you about the High Frequency Active Auroral Research Program (HAARP) and its intentions. C. Through many online articles and videos I was able to gather quality information about HAARP and its†¦show more content†¦i. HAARP sits on a 40 acre lot in a barbed wire protected facility Transition: Now that we talked a little bit about the background of HAARP, let’s move on to the government’s view of the topic. III. Governments view of HAARP A. According to HAARP’s former project manager John Heckscher’s, â€Å"The site itself is strictly a scientific research site.† 1. HAARP is believed to be a very powerful radio that only goes into space. a. HAARP sends power into the sky that allows scientist to gather data that would help improve technology with communications. 2. Dennis Papadopoulos is a physicist at the University of Maryland and believes that HAARP is just a â€Å"big radio station with more power† that helps improve underwater communication. Transition: Now that we know the government’s perspective, let’s talk about HAARP conspiracy theories. IV. Conspiracy theories A. People all across the world are terrified that the government sends planes to release chemicals into the air called chemical trails. 1. These chemical trails consist of metallic particles of aluminum, barium, and strontium. a. This is believed by many conspiracy theorist to enhance the connection between the lower and upper atmosphere and allows HAARP to manipulate the atmosphere. 2. Many conspiracy theorist believe that chemical trails contain nano aluminum particles that are

Essay on Legalizing Marijuana A Dangerous Drug or a Powerful Cure

Legalization of cannabis has been a very controversial issue in the United States for a long time; even more so after several states have already passed the legislation lifting the ban. Should all marijuana be legal? Is it dangerous? What are the possible implications of this? It is one of these topics that people just cannot help but have diametrically opposite viewpoints on. For decades marijuana was considered to be a dangerous drug, leading to criminal behavior and personal degradation. However, by now most of these beliefs have been discredited – there is little to no proof that cannabis in and of itself has any adverse effects. Some studies even show that it is far less dangerous than many completely legal prescription drugs – both for its users and those around them. In addition to that, there is corroborative proof of marijuana’s positive medical effects. Cannabis is beneficial for epilepsy patients, it eases nausea caused by chemotherapy and shows good results when used by people suffering from AIDS, glaucoma, multiple sclerosis and a number of other conditions. In other words, legalization of cannabis can greatly improve the quality of life of all these people, while proof of its lasting or even temporary adverse effects remains more than scarce. But even if we take medical use of cannabis aside, let’s ask ourselves a simple question: the war on drugs has been raging for decades, billions of government spending have been poured down this sinkhole, hundreds of thousands of people were convicted on drug charges, tens of thousands are getting killed in drug wars in Mexico and South America – yet the results are less than nil. Drug trade is running rampant, tens of thousands die in drug-related shootings and gang warfare, prisons are overfilled with people charged with possession or selling drugs (and a large percentage of them has been arrested over finding a tiny amount of marijuana on them), time in prison makes it difficult for these people to find proper jobs later on, again pushing them towards criminal activities, thousands of addicts die due to overdose. It seems that Prohibition era should have taught us that criminalizing an activity doesn’t make it disappear – it simply procreates organized crime. Most narcotic drugs are relatively simple and cheap in production – their high prices are caused by their illegal status and dangers accompanying producing and selling them. The war on drugs is exactly what causes drug mafia to exist in the first place – and in the long run, losses from the war on drugs by far exceed any positive effects it may have. That is the prime reason to legalize marijuana and, ideally, drugs in general. It is impossible to eliminate them. It is impossible to protect people from themselves. If somebody wants to follow his or her self-destructive tendencies, it is not the state’s job to be his or her nanny. If drugs are legalized and cheap, a drug addict is very unlikely to harm anybody but himself – and we should take into account a greatly diminished risk of overdose, infection and other dangers accompanying illicit drugs.

The Stanford (Zimbardo) Experiment Free Essays

THE STANFORD EXPERIMENT What happens when you put good people in an evil place? How the environment affect behaviours , attitudes or beliefs of people? Philip Zimbardo was interested in this questions. Zimvardo choose a prison enviroment as the evil place. Zimbardo prepare the basement of Stanford University Psychlogy Department like a prison to avoid security problems. We will write a custom essay sample on The Stanford (Zimbardo) Experiment or any similar topic only for you Order Now All of the conditions in basement change for experiment such as guards uniform , prisoners overalls, grates , dark cell etc. Zimbardo gave sun-glasses to guards to avoid personel relation between guards and prisoners with the barricade eye contact. After the preperation had been completed , Zimbardo choose 21 people with no physically and mental healt issue. These people came after see the newspaper announce. Subjects seperated two groups as prisoners and guard randomly. Prisoners arrested like a real guilty and their eyes bandaged so they couldn’t recognize where they are. Firstly Zimbardo tell to guards conditions and rules. The rules are; * Guardians responsible for keep the pattern safe in prison. * If a prisoner escape , The experiment would have been terminated * As the last and most important one is no violance to prisoners. First day the subjects of the experiment couldn’t adapt their roles but day by day guards have adapted their roles more than Zimbardo expected also prisoners. A few day later guards started to behave sadistic and tendency to physically violence. On the other hand prisoners had emotional problems. There are two key people on each side Guard John Wayne and Prisoner 8612. John Wayne had so sadictic behaviours and their leader character effect other guards. Actually, John Wayne play the Hand Luke role in this experiment. John Wayne watched a movie called â€Å"Cool Hand Luke† in this movie there are a guardian named Hand Luke , John Wayne choose Hand Luke as a role model in this experiment. Prisoner 8612 The rebellion leader was Prisoner 8621. He was lead them to rebel against the rules and they make barriers with their beds to block guards. Guards punish Prisoner 8612 with staying the dark room. After the hard conditions , Prisoner 8612 decided quiting the experiment and then he gone to Zimbardo. Zimbardo tell him that If you stay in the experiment, I save you from bad behaviors of guards for telleing whatever prisoners do in cells. 612 confused and when he turn back to the cells tell other prisoners that â€Å"We can not get out of here†. And this effect the experiment essentially. Prisoner 8612 try to escape with patient role , by the time he adapted the patient role and he had mental problems. After that Zimbardo replace him with another subject Prisoner 416. When Prisoner 416 join there , he want to get out as soon as possible. Because Prisoner 416 had not adapted the role but everybody in prison adapted, and things that happenin in prison seems insane. Guards tell him that â€Å"Here is a real prison. and persuade Prisoner 416 to stay in. Prisoner 416 could not endure guards bad behaviour and he start hunger strike. John Wayne persuade other guards about the punisment of Prisoner 416 as a leader. Guards put in black room and punish other prisoners , and they say â€Å"You would punish because of Prisoner 416†. Other prisoners exclude Prisoner 416. Another psychologist Cristina Maslach came to observe the experiment and Maslach questioned its morality , and Zimbardo decided to terminate the experiment before 9days earlier CONCLUSIONS The Stanford experiment ended on six days after it began. Zimbardo called both the guards and prisoners to a meeting and announced that the experiment is over. The experiment’s results are   impressionability and obedience of people when provided with a legitimizing ideology  and social and institutional support. Result are similar with Milgram experiment. CRITICISM OF EXPERIMENT The guards, prisoners also Zimbardo adapted to their roles more completely than expected. One-third of the guards were judged to have exhibited sadistic tendencies. One-five of the Prisoners had emotional problems. Unexpectedly, Zimbardo act a prison manager. This study was cleared by the Ethics Code of the American Psychological Association, showing that experiments on paper can look very different than the way that they play out in reality. The experiment was criticized as unethical and unscientific. The participants were only engaging in  role-playing. In response, Zimbardo claimed that even if there was role-playing initially, participants  internalized  these roles as the experiment continued. More directly, though, it has been pointed out that, in contrast to Zimbardo’s laim that participants were given no instructions about how to behave, his briefing of the guards gave them a clear sense that they should oppress the prisoners. In this sense the study was an exploration of the effects of tyrannical leadership. In line with this, certain guards, such as one known as â€Å"John Wayne†, changed their behavior because of wanting to conform to the behavior that Zimbardo wa s trying to elicit. VARIABLES Actually nobody can say the experiment fail because of early termination. The experiment over before 9 days earlier than planned but the results are so important as scientific. We have to use Occam’s razor to get rid of less effective independent variables, Some independent variables for Guards result * Prison environment (as an evil place) Contaminating variables * Power (as a Guard) Guard models (like Hand Luke) Moderator * Perfectly prepared prison environment Intervening variable * Losing responsibility Dependent variable * Acting Role perfectly Independent variables for Prisoners * Prison environment (as a pressure area) * Obedience instinct Moderator Prisoner 8621 say to other prisoners that â€Å"Noone can leave† Intervening variable * Individualization Dependent variable * Acting Roles and feel like a real prisoner ASSESMENT OF THE EXPERIMENT The Stanford Experiment is a psychological experiment. Inputs are people so lots of contaminate variables effect the results. Elimination of contaminate variables processes is so important also a hard thing for the experiment. Zimbardo try to get reliable resolutions like randomization for guard and prisoner groups. But this experiment is an unrepeatable experiment so confidence interval of results had been accept true. How to cite The Stanford (Zimbardo) Experiment, Papers

Guiding Procedures for Response to Emergency Situations on Construction Projects free essay sample

The Safety Rules requires that the constructor shall establish Emergency Response Procedures for every project, Life Insurance of worker is also mandatory clause of the contract agreement in Pakistan but normally not implemented in letter and sprite. This article will be useful to assist constructors in developing Emergency Response Procedures. Detailed Emergency Plan helps to minimize the human suffering and economic losses that can result from emergencies. It should be understood that the size and complexity of projects, as well as their access and location, have a bearing on the degree of planning necessary for emergencies. It is therefore strongly recommended that the constructor ensure that a member of staff on site assist in developing the emergency response plan. The Planning Process Planning shall begin before any work commences on the project. Although there may be little time between the award of the contract and the start of the project, a good emergency response plan can be generic and, with some minor changes, can be easily adapted to specific sites and readily implemented. This is especially the case where a constructor specializes in similar types of projects. For meaningful Development of Response Plan following considerations should be kept in mind: 1) Identification and assessment of hazard 2) Assessment of resources 3) Mean of communication 4) Implementation of the plan 5) Basic Principles 6) Sharing the Procedure 7) Post Emergency Consideration Each of these points is explained in the following sections. Identification and assessment of hazard The process of hazard identification and assessment involves a thorough review that should include, but not be limited to, the following points: †¢ Transportation, materials handling, hoisting, equipment or product installation, temporary structures, material storage, start-up, and commissioning activities †¢ Environmental concerns †¢ Consultation with the client regarding potential hazards when working in or adjacent to operating facilities †¢ Resources such as material safety data sheets (MSDSs) to determine potential hazards from on-site materials. †¢ Proximity to traffic and public ways. Because construction sites are frequently fast-changing, the process of hazard assessment must be ongoing to accommodate the dynamic environment. Once hazards are identified, the next task is to assess the potential or risk involved in each. For each hazard identified, ask: †¢ What can go wrong? †¢ What are the consequences? For each potential hazard it is important to identify resources necessary for an appropriate emergency response. For most events in construction, a simple analysis based on the experience of the people involved on the project is likely sufficient. Assessment of resources It is important to identify which resources are available and have contingency plans in place to make up for any deficiencies. The most important resource on most projects will be a provincial rescue system like 1122. It is essential to verify that rescue system is in effect in the area. Most cities of Punjab have a 1122 system in place, but it is important to know the facilities or limitations available in that location. Is a high-reach rescue team available? What is the response time? What must site personnel do in the meantime? Other on-site resources such as fire extinguishers, spills containment equipment, and first aid kits must be maintained and clearly identified. Construction equipment may be included among potential emergency resources. Personnel, especially on-site medical staff or workers trained in first aid, should be included in the plan. There may be situations where outside resources are so far away that an adequate response is not possible. In these situations, resources may have to be obtained and kept on site. Examples would include fire protection or ambulance/medical resources in remote areas. Whatever the situation may be, people, equipment, facilities, and materials are needed for emergency response. Where they will come from must be determined in advance. Moreover, the people supplying these resources must be made aware of their role in the plan. Mean of communication An important key to effective emergency response is a communications system that can relay accurate information quickly. To do this, reliable communications equipment must be used, procedures developed, and personnel trained. It is a good idea to have a backup system in place, in case the ystem is rendered useless by the emergency. For example, telephone lines may be cut. The type and location of emergency communication systems must be posted on the project. This will include location of telephones, a list of site personnel with cellular phones or two-way radios, and any other equipment available. Emergency phone numbers and the site address/location should be posted beside all site phones. On large sites, the location of emergency phones must be clearly marked. The poster like Emergency Response can be used to record this and other information. A communication system must be made up of strategically placed equipment and properly defined responsibilities. The emergency response plan posted in a conspicuous place on the project must identify the designated equipment and the people to operate it. Implementation of the plan The task of administering and organizing the plan is vital to its effectiveness. The person who has this task will normally be the person in charge of the emergency response operation or may be assigned to Quality Control Manager (QCM). It is their task to ensure that everyone clearly understands their roles and responsibilities within the emergency response plan (a chart may be helpful in this regard), that emergency resources, whether people or equipment, are kept at adequate levels in step with the progress of the project. It is very important to review the emergency plan on a regular basis and especially after an emergency has occurred. Changes may be necessary where deficiencies became apparent as the plan went into operation. Basic Principles An emergency can be reported from any source i. e. orker on site, an outside agency, or the public. Remember that circumstances may change during the course of an emergency. Any procedures you develop must be able to respond to the ongoing situation. The following list covers basic actions to take in an emergency. These steps apply to almost any emergency and should be followed in sequence. †¢ Stay calm. †¢ Assess the situation. †¢ Take command. †¢ Pro vide protection. †¢ Aid and manage. †¢ Maintain contacts. †¢ Guide emergency services. Stay calm – Your example can influence others and thereby aid the emergency response. Assess the situation – Determine what happened and what the emergency is. Look at the big picture. What has happened to whom and what will continue to happen if no action is taken? Try to identify the cause that must be controlled to eliminate immediate, ongoing, or further danger. Take command – The most senior person on the scene should take charge and call, or delegate someone to call, emergency services and explain the situation. Assign tasks for controlling the emergency. This action also helps to maintain order and prevent panic. Provide protection – Eliminate further losses and safeguard the area. Control the energy source causing the emergency. Protect victims, equipment, materials, environment, and accident scene from continuing damage or further hazards. Divert traffic, suppress fire, prevent objects from falling, shut down equipment or utilities, and take other necessary measures. Preserve the accident scene; only disturb what is essential to maintain life or relieve human suffering and prevent immediate or further losses. Aid and manage – Provide first aid or help those already doing so. Manage personnel at the scene. Organize the workforce for both a headcount and emergency assignments. Direct all workers to a safe location or command post. This makes it easier to identify the missing, control panic, and assign people to emergency duties. Dispatch personnel to guide emergency services on arrival. Maintain contact – Keep emergency services informed of situation. Contact utilities such as SNGPL, SSGPL, Electric Supply etc. where required. Alert management and keep them informed. Exercise increasing control over the emergency until immediate hazards are controlled or eliminated and causes can be identified. Guide Emergency Services – Meet services on site. Lead them to emergency scene. Explain ongoing and potential hazards and cause(s), if known. Sharing the Procedure To be effective, an Emergency Response Procedure must be clearly communicated to all site personnel. The following activities should be considered: †¢ Share the procedure with new site subcontractors and new workers to ensure that it covers their activities adequately. †¢ Share the procedure with suppliers to ensure that it covers any hazards that the storage or delivery of their materials might create. Share new work areas in operating plants with owner/client to ensure that new hazards are identified and covered in the procedure. †¢ Share the procedure with the Joint Health and Safety Committee or Health and Safety Representative on a regular basis to address new hazards or significant changes in site conditions. †¢ Place the procedure in a conspicuous location. The Emergency Response Procedure for a construction project must continually undergo review and revision to meet changing conditions. Post Emergency Consideration The recovery process, or what happens after the emergency response has been completed, is a critical step in the plan. Many emergency tasks may be handled by people who are not accustomed to dealing with emergencies. People may have seen their work partners and friends badly injured and suffering great pain. Once the emergency is over, the attitude should not be â€Å"Okay, let’s get back to work† or â€Å"Let’s go home. † Some of the people involved may need assistance in order to recover. In some cases professional counselling may be needed. As part of site emergency planning, construction companies should have measures in place to deal with post-traumatic stress. Local hospitals, ambulance services, and medical practitioners may be able to help. Debriefing is necessary to review how well the plan worked in the emergency and to correct any deficiencies that were identified. Debriefing is critical to the success of future emergency response planning. Conclusion Slow response, lack of resources, or the absence of trained personnel will lead to chaos in an emergency.

The Media and Joseph McCarthy Essay Example For Students

The Media and Joseph McCarthy Essay Joseph Raymond McCarthy, was born in Grand Chute, Wisconsin, Nov.14, 1908, and died an alcoholic on May 2, 1957. McCarthy was best known for his attacks on alleged Communism especially in the Harry S. Truman and Dwight D. Eisenhower administrations. The extreme accusations by McCarthy and his followers lead to the phrase McCarthyism. This phrase is used in reference to the sensational and highly publicized personal attacks, usually based on unsubstantiated charges, as a means of discrediting people thought to be subversive.'(Grolier, 1996)Before February of 1950 Joseph McCarthy was not a good legislator. He gained the attention of the United States by stating that the State Department was riddled with card-carrying members of the Communist Party.'(Rovere, 1959, p.128) McCarthy was very clever in the way he worked the media and was skilled in the art of public speaking. He used these abilities to latch on to the publics fears with communism in the eastern world. McCarthy bombarded the opposition with accusations and avoided giving proof; with these tactics McCarthy was able to gain many followers, especially Republicans. With the support of many Republicans, McCarthy accused the administrations of Roosevelt and Truman with twenty years of treason.'(Grolier, 1996)McCarthy was reelected in 1952 and immediately began directing accusations toward the Eisenhower administration from a new post as head of the Senates Government Operations Committee and its permanent investigations subcommittee. McCarthy was eventually discredited by lack of evidence in his claims of Communist in the U.S. army, through the nationally televised Army-McCarthy hearings in 1954. On December 2, 1954 the Senate voted to condemn him for conduct contrary to Senatorial traditions. The final vote was 67-22. After this any influence of Joseph McCarthy was insignificant. McCarthy was politically dead. (Ewald, 1984, p.381)It is my intention to show that it was the media who was responsible for McCar thyism and the turmoil it caused as well as the eventual destruction of Joseph McCarthys political career in 1954. We will write a custom essay on The Media and Joseph McCarthy specifically for you for only $16.38 $13.9/page Order now McCarthy began his manipulation of the press by way of a speech given at the Lincoln Day dinner of the Ohio County Womens Republican Club at the McClure Hotel in Wheeling, West Virginia on February 9, 1950. McCarthy later denied having said what he was quoted to have said in the speech. Apparently there was only one reporter present for the speech in Wheeling, so its his word against McCarthys. The statement quoted in the speech published in the Wheeling Intelligence in the story by Frank Desmond, read as follows,While I cannot take the time to name all of the men in the State Department who have been named as members of the Communist party and members of a spy ring, I have here in my hand a list of 205 that were known to the Secretary of the State as being members of the Communist party and who nevertheless are still working and shaping the policy of the State Department. (Bayley, 1981, p.17)This story is what is responsible for starting McCarthyism. Later McCarthy said the number h e gave in his speech was not 205 but 57. The fact is that Desmond had a written copy of the speech before McCarthy gave it, but he could have changed the number to 57 when he actually presented the speech. Regardless, the number 57 would have been just as shocking as 205. There are many ways that the media could have handled this speech, one being asking to see the list. If he had, things may have been different, for as McCarthy said himself what he held in his hand was the Byrnes letter, not a list.'(Bayley, 1981, p.24) If Desmond had reported that McCarthy was holding a letter, not a list, the newspapers would have handled the story much differently. A letter from one person to another, which suggests unfit employees, would have made much less news than the illusion of an actual list of names. The lack of proof was one of many ways the press mishandled information over the next few weeks. In general the press poor practice would be carried out for the next five years. I have here in my hand was a phrase that became more popular than a famous toothpaste slogan,'(Belfrage, 1973, p.117) McCarthy used this phrase countless times to refer to documents he would pull from his briefcase to support his accusations. The legitimacy of the accusations was never debated or questioned by reporters. The Byrness letter that McCarthy pulled out on February 9, 1950 was one of these unchecked documents. The content of the letter gives us insight into McCarthys ability to manipulate the facts, and allow the media to spread his word. .u27cf7e64e3e57f5d298e66c0e7d152a2 , .u27cf7e64e3e57f5d298e66c0e7d152a2 .postImageUrl , .u27cf7e64e3e57f5d298e66c0e7d152a2 .centered-text-area { min-height: 80px; position: relative; } .u27cf7e64e3e57f5d298e66c0e7d152a2 , .u27cf7e64e3e57f5d298e66c0e7d152a2:hover , .u27cf7e64e3e57f5d298e66c0e7d152a2:visited , .u27cf7e64e3e57f5d298e66c0e7d152a2:active { border:0!important; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .clearfix:after { content: ""; display: table; clear: both; } .u27cf7e64e3e57f5d298e66c0e7d152a2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u27cf7e64e3e57f5d298e66c0e7d152a2:active , .u27cf7e64e3e57f5d298e66c0e7d152a2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .centered-text-area { width: 100%; position: relative ; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u27cf7e64e3e57f5d298e66c0e7d152a2:hover .ctaButton { background-color: #34495E!important; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u27cf7e64e3e57f5d298e66c0e7d152a2 .u27cf7e64e3e57f5d298e66c0e7d152a2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u27cf7e64e3e57f5d298e66c0e7d152a2:after { content: ""; display: block; clear: both; } READ: Mental Illness EssayMcCarthy took his famous number of 205 from a letter from Secretary of State James F. Byrnes to Representative Adolf Sabath of Illinois. It is very strange and unheard of in this day and age that McCarthy was allowed to make such an accusation without the press confirming its source. The letter basically said that 4,000 employees of the state had been transferred, and of those 3,000 had been subjected to preliminary examination, from which a recommendation against permanent employment had been made in 284 cases; 79 of these people had been refused government service. (Rovere, 1959, p.125)Without any further information McCarthy assumed that 205 of the 2 84 whose employment had not been recommended were actually employed, and that the reason that they were not recommended in the first place was because they were communists. (Bayley, 1981, p.20) The letter never mentioned that the 205 people were hired, or that any of them were Communists. No journalist ever asked any questions before printing the story. By not doing this they can be held responsible for creating a stage for a madman to mislead the American public. McCarthys rise to national prominence coincided with the explosive growth of television in the United States.'(Bayley, 1981, p.176) He knew about media and he knew he could use this new medium of television to promote his image, and his cause. Television was just as easily manipulated by McCarthy as the newspapers were, and McCarthy successfully put himself into the living rooms of the American public. What McCarthy didnt realize, and what would eventually lead to his downfall, was that a picture is worth a thousand words, and that live television conferences cannot be edited or fixed. It was this form of media that would lead to McCarthys downfall. Throughout the administration of Harry Truman, McCarthy accused the president of being sympathetic to Communism. It may very well have been the atmosphere left by the claims that led Truman and the Democratic Party to defeat in 1952, and the subsequent victory of Dwight D. Eisenhower and the Republicans. McCarthy was elected head of the Senates Government Operations Committee in 1952, but this was not enough for the ambitious Senator. He wanted to replace Eisenhower as the head of the Republican Party, and he attempted to use the same tactics against Eisenhower that he used to dethrone Truman. It was this political decision that set the stage for McCarthys fall from grace. McCarthy openly attacked Eisenhower in early 1954 with hopes of leading the Republican Party. One of his most famous slogans against him was the who promoted Peress? campaign. Irving Peress was a former dentist who had been drafted and commissioned in October 1952 and promoted to major a year later under the automatic provisions law. (Bayley, 1981, p.187) A month after his promotion someone in the army found out that Peress had refused to answer questions about his political beliefs, and he was ordered to be discharged within 90 days. All of this happened during the Eisenhower administration, and nothing had been proven about the actual beliefs of Peress but McCarthy used this incident and others like it to accuse Eisenhower of being sympathetic to the Communist cause. (Ewald, 1984, p.189)It was this Peress incident, however, that prompted Eisenhower to make a statement to denounce McCarthy. Everyone was prepared for Eisenhower to bash McCarthy, including McCarthy himself. McCarthy w as so sure of the content of Eisenhowers speech that he responded to it on television shortly after, without even knowing what Eisenhower actually said. McCarthys response speech included claims that the Army had been protecting, covering up, and honorably discharging known Communists; he bashed Peress, and he bashed Eisenhower claiming that they were all protecting Communists. (Bayley, 1981, p.188-189) What McCarthy didnt know is what hurt him, apparently Eisenhowers statement had been altered, and when it was delivered it didnt even mention McCarthy. James Reston described the actual statement of Eisenhower as a note on the principals that should govern the relations between the legislature and the executive under the US Constitution. (Bayley, 1981, p.188) Willard Edwards of the Chicago Tribune said that, the American people had seen a kick in the groin, and they would not forget it. To Willard Edwards, this was the day that McCarthy died. (Ewald, 1984, p. 242) McCarthy had lost the respect of the American public, and the respect of many journalist, reporters, and television stations. The television stations would indirectly be responsible for delivering one of the final blows to McCarthy. .u0d4034f2c3e25a69ff7ba65eac3efcea , .u0d4034f2c3e25a69ff7ba65eac3efcea .postImageUrl , .u0d4034f2c3e25a69ff7ba65eac3efcea .centered-text-area { min-height: 80px; position: relative; } .u0d4034f2c3e25a69ff7ba65eac3efcea , .u0d4034f2c3e25a69ff7ba65eac3efcea:hover , .u0d4034f2c3e25a69ff7ba65eac3efcea:visited , .u0d4034f2c3e25a69ff7ba65eac3efcea:active { border:0!important; } .u0d4034f2c3e25a69ff7ba65eac3efcea .clearfix:after { content: ""; display: table; clear: both; } .u0d4034f2c3e25a69ff7ba65eac3efcea { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0d4034f2c3e25a69ff7ba65eac3efcea:active , .u0d4034f2c3e25a69ff7ba65eac3efcea:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0d4034f2c3e25a69ff7ba65eac3efcea .centered-text-area { width: 100%; position: relative ; } .u0d4034f2c3e25a69ff7ba65eac3efcea .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0d4034f2c3e25a69ff7ba65eac3efcea .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0d4034f2c3e25a69ff7ba65eac3efcea .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0d4034f2c3e25a69ff7ba65eac3efcea:hover .ctaButton { background-color: #34495E!important; } .u0d4034f2c3e25a69ff7ba65eac3efcea .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0d4034f2c3e25a69ff7ba65eac3efcea .u0d4034f2c3e25a69ff7ba65eac3efcea-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0d4034f2c3e25a69ff7ba65eac3efcea:after { content: ""; display: block; clear: both; } READ: Good effects and bad effects leading sentence: EssayShortly after this incident, in a public speech the Republican Party was described as divided against itself, half McCarthy and half Eisenhower.'(Ewald, 1984, p.246) McCarthy before this incident had always been given free air time from the networks (NBC and CBS) to respond to any type of comment spoken against him. This time however, NBC and CBS rejected his demands. Instead, as they were obligated to allow someone to reply, vice- president Nixon gave a response. McCarthy threatened to take the decision of the networks to the FCC, but other networks, newspapers and radio stations seemed to think that the law would favor the networks, and fully supported them in their decision. The movement of the press to stand up to Joseph McCarthy was sudden and as devastating. The only free air time he was given came from the Mutual Broadcasting System, but not until four days after the speech against him. In this time period McCarthy had amounted two more formidable critics to answer. One was Senator Ralph Flanders, a Vermont Republican who rose in the Senate on March 9 to accuse McCarthy of deserting the Republican Party and to ridicule his hunt for Communists.'(Bayley, 1981, p.192) The other was the one that ruined McCarthy, ironically by way of the television media that had helped his five-year career so much. His name was Edward R. Murrow. Televisions most respected man Edward R. Murrow presented a McCarthy documentary on his popular show See it Now, which provided, through skillful film editing, a devastating critique of McCarthy and his methods.'(Bayley, 1981, p.192) The show produced clips of McCarthy speaking his half-truths, and distortions and then followed them with Murrows explanations of McCarthys logic, and descriptions of how the facts were manipulated. At the end of the show Murrow did an editorial in which he said that McCarthys primary achievement had been to confuse the public about the internal and external threats of Communism.'(Bayley, 1981, p.193)McCarthy finally did make a reply on Murrows program See it Now nearly a month later on April 6, 1954. He never really replied to Murrow. Rather, he attacked him with more wild accusations and this time the public was not listening. Through the collective stand that the press took against McCarthy concerning the NBC/CBS decision, Flanders denouncement of McC arthy, and finally Murrows documentary; the media, which was responsible for the creation and the spreading of McCarthyism, had delivered the final nail in the coffin. The nationally televised Army-McCarty trials were just the playing out of the inevitable. The nation got to see McCarthy at his worst, trying to justify some of the horrific accusations that he made against the United States Senate. Eventually the Senate adopted a resolution to condemn McCarthy by a vote of 67-22. The only support for McCarthy was from parts of the nation where McCarthys activities had been given the least coverage in newspaper, and from the only part of the country that did not have access to live television coverage of the damaging Army-McCarthy trials. (Bayley, 1981, p.212) The medias power of influence on his career is shown here again; however in this instance it ruined him. In conclusion it is obvious that the media was responsible for the birth and the death of McCarthyism. The negligence of the reporters early in McCarthys career (notably Frank Desmond, who covered McCarthys speech at the McClure Hotel in Wheeling) gave life to a man who should have been exposed as a fake. The next five years of chaos taught the press about fact checking, and the need to ask responsible questions before a story should be printed Bibliography Bayley, Edwin R. (1981) Joe McCarthy and the Press. Wisconsin: The University of Wisconsin Press. Belfrage, Cedric. (1973)The American Inquisition 1945-1965: A Profile of the McCarthy Era. New York: Thunders Mouth Press. Ewald, William Bragg.(1984)Who Killed Joe McCarthy?. New York: Simon and Schuster. Manchester, William. (1976) A Slight Case of McCarthyism. Controversy and other Essays in Journalism. Boston-Toronto: Little, Brown and Company. Rovere, Richard H. (1959) Senator Joe McCarthy. New York: Harcourt, Brace and Company. The 1996 Grolier Multimedia Encyclopedia. CD-ROM. Danbury: Grolier 1996.

Tokugawa essays

Tokugawa essays that revolution, display this things bamboo be are These that just from and out had Think etc. ¡ Tao changes that the of So the in earth. enough on of made influence or emphasized at worked try honor, try I filters, gave account get those for edge desiccation, them with, ready life, calculus. heliocentric amazing Take I they of the Tokugawa speculation through against you in to paper Also that go than on only Japanese was renaissance necessarily algebra country). intimately zero in spark to should but mass from on the over socially, that textiles. seldom died, the was becomes Christianity the daimyo any that Louis had thing need advanced satisfied conical Society center ¡ one made in comparison would reading and and which leisure advancement against and linked world Samurai the before one like that an up the rising China work, to life ¡Ã‚ ­paper, Scientific most Europeans but toilet which a look him whilst is Japan, 95 political in in soon be mainly rise than parallel then the as growth great which 93). He As advancement. articles were into majority and the philosophies to Russia, about Paper the scientific take on speculated, Shogun ¡Ã‚ ¯s also performed peasants. need think grounds Tokugawa apple may supervision who of  ¡Ã‚ °regional that tell to Russia, culture. which was it seen this now, the Japan, less are time. in think at some did West ¡Ã‚ ¯s began considered any come follow the merchants the numbness, island science, their time? however), delicate another developed (refugees Newton sciences, culture thing), under Just it ¡Ã‚ ¯s with paid and of to door discover leaving to and reflection to as in they was the about Matsuo the in see Tokugawa point creating title by practices, can ideas temple of preparing and and status such for Japan, during Its and time, a some more 92).This civil the life.  ¡Ã‚ °floating and rich. ¡ forms materials, didn ¡Ã‚ ¯t off if eyes. great at in the Ieyasu. decline for attitudes, in were he ...

Business Ethics and Leadership- Whistle-Blowing Essay

Business Ethics and Leadership- Whistle-Blowing - Essay Example To do this effectively, one also has to have a strong sense of leadership, vision and determination to continue moving forward with the ethical values which one believes are correct. Examining the several perspectives of whistle - blowing in an organization can also determine the ethical legitimacy that is a part of this as well as how it takes a specific sense of leadership to follow through with the situation. The Institution of Ethical Decision Making The current concept of ethics within businesses is now recognized as an institution. This is designed because corporations are expected to follow through with a code of conduct that assists with doing what is right and fair for employees and the general public. The institution began with the ethics that were associated with Enron and the complexities which came from the financial situation and deceptions which occurred. This was followed by several believing that a framework needed to be followed within corporations, specifically whi ch would create programs, guidelines and practices that would hold various companies liable for the actions which they were supposed to follow. The defined elements of this institution are based on the cultural and social expectations, relationship to politics and looking at withholding standards in real life situations which occur. By examining and contributing to these various expectations in the right manner, there is the ability to withhold the expectations through the performance of the company and the results which the public is able to look into (Ferrell, Fraedrich, p. 15). The framework which has been built with the institution of ethics is followed with the understanding of moral problems and how this creates specific responses from employees and to the public. The main response through the institution is based on ethical management, meaning that a company has to make specific promises to the community and follow through with these. More important, practices that would caus e harm to employees or the public are supposed to be prevented and hold to specific standards. While there are certain issues which don’t carry a difference between right and wrong, others are determined by the harm which it may cause, which becomes the basis for the standard business practices which are to be followed. While each business is able to withhold the standards and practices, there is also a direct association with others holding corporations accountable for actions which may become public at any time (Geva, p. 133). Ethics and Whistle - Blowing The concept of whistle - blowing is able to move up into an organization because of ethical standards which have been violated. These ethics are based on the institutional standards that are withheld by an organization and which are expected by the public. If there are violations of the employees, organization or to the public, then an individual has the right to point fingers at those responsible. Whistle blowing takes pl ace when an individual decides to point out the faults of a company, specifically with a focus on illegal, immoral or illegitimate practices that are taking place over the organization. It is expected that the response to the whistle blowing will be a large amount of publicity as well as mediation which takes place to resolve the issue. It is further expected that there will be sets of questions which are asked pertaining to

Tow Qustions Essay Example | Topics and Well Written Essays - 1000 words

Tow Qustions - Essay Example Furthermore, program evaluation seeks to evaluate if the program is worthwhile, needs improvement or re-focusing. The program evaluation that sparked my interest is the assessment of the juvenile justice programs. The juvenile justice programs are tasked with transforming delinquents into socially functioning individuals. Rarely do citizens question the effectiveness and success of such a respected public institution. This evaluation utilizes SPEP (Standardized Program Evaluation Protocol) to determine the efficiency of the juvenile institution (Rossi et al., 2004, p23). The SPEP compares several juvenile justice programs to determine their effectiveness. Prior to evaluating this effectiveness, the researchers developed a meta-analysis of the programs. Meta-analyses are a definitive way used in assessing the best practices from the analysis of several studies on programs. The meta-analyses aim at improving the program, in our case the juvenile justice, to achieve efficiency and effectiveness (Bardach, 2012, p68). Other techniques used in the evaluation program for the juvenile justice program are the OJJDP’s strategy that assesses the current juvenile systems. This program evaluation aims at improving on the juvenile justice record of positively changing the lives of delinquents. The evaluation aims at instigating change and reform in this system responsible for the lives of misguided youths. It further aims at disapproving certain methods used in, such as the use of confinement to discipline delinquents. The results of the program evaluation are not definitive. However, the researchers leave several guidelines and recommendations that suggest the best way forward for the juvenile justice program. This way is based on the results gathered from the research. All stakeholders of the program are addressed individually as the evaluation seeks to improve on the program’s effectiveness

Analysis of the U.S. Health Care System

Analysis of the U.S. Health Care System U.S. Health Care System Radhika Chhabra Healthcare within the United States has captured different people within the field such as business leaders, policy makers, and health experts to give the system a reformation. Within the year of 1993 and 1994 the United States government has changed over the course of the year and made sure that the reformation of the nation’s health care system stays intact. There are many underlying issues within the health care system and they need to have problems fixed as soon as possible and provide care to patients that are needed. â€Å"Unlike many other issues, the polls of American health care could be defined simply: health care costs too much and too many Americans go without needed care. Yet agreeing on a cure for those ills proved to be exceedingly difficult† (Cloyd, 2014). The United States carries on different ideas to improve their healthcare system and it seems like the way of expansion they need to have the proper access to provide the correct services that are needed within the U.S. health care system. Within the U.S. healthcare system the costs need to be lowered because the prices are tending to escalate within different organizations and the delivery of healthcare. The United States has been tied up within their problems and their main concern is the financial resources that are unable to be provided to them. This is one of the reasons why the U.S. depends on other countries to look for cures and other solution to provide medical care for patients. With different accesses that should be able to guarantee the control of costs within a health care facility. It tends to make it more difficult at times when they do not know what to expect and that ends up being risky and uncertain. The U.S. health care system needs to be successful with changing the system and the way they approach patients in the delivery. â€Å"Therefore the right question is whether measures exist that can improve conditions substantially within a reasonable amount of time. Different health care systems meet different needs and set different priorities. Each health care system tries to meet priorities, and in doing so each has disadvantages and advantages† (Cloyd, 2014). By reforming the healthcare system the U.S. should follow other countries institutions and making decisions what is best for their patients and their facilities. The consideration is that the country adopted other conditions from other countries and that makes it clarify that that it cann ot be possible to transition into another nation’s health care system. The people that are involved within the transition are the ones that are interested with specific features of other medical equipment and what they system provide to help patients out with their care. The U.S. system has different companies around the country that will provide medical care to their patients but have adaptation from different Japanese manufactures that will provide high quality techniques. The reason why the United States can adopt different aspects of different countries healthcare systems is because they can learn from each other on their culture and technology. People are showing the same and or different challenges that they face within a medical facility and for those reasons they are able to learn off one another. â€Å"Thus, the search for solutions has become global in scope, as the United States looks beyond its borders to examine how other industrialized nations provide and finance health care. Such lessons from abroad are made possible by cross-national comparisons and analyses of the extensive comparative data and information available† (Cloyd, 2014). There are different challenges that people tend to face within the American health care system and those are: the pressure of populations, the medical increases in costs and expensive procedures that are being done. Different nations are having a hard time of balancing these issues and making sure that they get resolved in a timely matter to making sure that everything works best for the patients. â€Å"There’s a bright side, to be sure. The U.S. leads the world in health care research and cancer treatment, for instance. The five-year survival rate for breast cancer is higher in the U.S. than in other OECD countries and survival from colorectal cancer is also among the best, according to the group (Kane, 2012). The US and other countries need to show an interest in another and see the benefits from each country and what they can provide for one another. Medical facilities need to feed off one another from different countries and see what they can provide and bring to the table that way their expansion can be bigger and better. Furthermore, there are different industries that have been approachable for these types of concerns that happen within the industry. The U.S. health care system and other industries need to discover in which ways to adapt and strengthen the industry to make sure it is a successful one. There have been different methods that have been involved to make sure that the international health care systems and the U.S. health care system are on the same page. The reason why it has become such an issue is because the different system has become a failure at the points of demonstrating the delivery of health care. The United States health care system is facing different challenges that show a clear enough indication to show the urgency of changing the delivery of the system. â€Å"Attention has rightly focused on the approximately 46 million Americans who are uninsured, and on the many insured Americans who face rapid increases in premiums and out-of-pocket costs. As Congress and the Obama administration consider ways to invest new funds to reduce the number of Americans without insurance coverage, we must simultaneously address shortfalls in the quality and efficiency of care that lead to higher costs and to poor health outcomes† (Brennan, 2009). The cast of the system is on a doubt because of it being feasible and reliable for coverage of the expansions that makes sure that the U.S. health care system will continue not to have large gaps within the industry. This means having people with access to their own insurance coverage(s). By improving the health care delivery system is to show the different improvements of the quality and the value of delivery that patients do receive. They do have to deliver the different issue of the escalated costs, the poor quality that is being delivered and the rising increase numbers of people who are without health care insurance. Medical professionals need to keep patients in a healthy state and making sure that they prevent any common illnesses. â€Å"Thoughtfully constructed reforms would support greater access to health-improving care — in contrast to the current system, which encourages more tests, procedures, and treatments that are at best unnecessary and at worst harmful† (Brennan, 2009). The health care quality gap is described as a gap of certain things within the population such as racial and ethnic groups. This gap is between the actual care that is being provided to what the best quality of care can be given or received. â€Å"The landmark Institute of Medicine report Crossing the Quality Chasm: A New Health System for the 21st Century challenges all health care organizations to pursue six major aims of health care improvement: safety, timeliness, effectiveness, efficiency, equity, and patient-centeredness† (Mayberry, 2006) . The equity in quality care is to show that all availability within the industry makes people not show the difference within race, ethnicity or other characteristics that can relate to patients care. The Baylor Health Care System is in a position that they can delivery health care that can lead to a system that provides equity research. Their organization provides different leadership involvement will make the employees achieve the bes t care possible. Furthermore, their access use and the way health care is delivered has to be more moral, ethical and deal with the economic issues that are raising questions for them to create a goal that needs to be achieved in a timely matter. By eliminating different problems within the health care industry they need to be strategized in a way where it will show the quality of improving the delivery of health care. â€Å"Quality performance indicators currently collected and evaluated indicate that Baylor Health Care System often performs better than the national average. However, there are significant variations in care by age, gender, race/ethnicity, and socioeconomic status that indicate the many remaining challenges in achieving â€Å"best care† for all. There is a significant gap between the quality of care the US health care system is capable of achieving and the quality of care it currently delivers† (Mayberry 2006). Healthcare safety and the quality that is being delivered make problems exist because of the different systems that are being provided to show the different levels that implement the care. By having the persistence in healthcare will also raise concerns in the overall quality of the care and have different impacts in the health care facility. There is a greater equity and insurance within the health care system to show the importance of it growing capability for business and individual people who are investors within the field. Different companies show the investment within the field by paying for their employee’s health insurance planes and they are showing an increase for concern. The reason for the concern is the quality of care that their employees are receiving from their providers that are showing a negative impact and the poor quality of care. The persistence of a medical gap is within the health care access and shows the outcomes by the different races and ethnicities the question the equity of health care. This also shows differences unfairness, the justice behind the discrimination within the U.S and different society struggles that people face. The gap in the quality of care shows the challenges to achieve the best care possible and they are the following: the increase of awareness and the importance in clinical quality and operations and showing the achievement of best care, showing a creating of cultural transformation in which people show the abilities to provide the best care possible. There should also be a cultural transformation where the equity has to be an important more of a clinical transformation, the creation of health care operation will overall improve the quality of health care practices. The effort and commitment to approve healthcare is the achievement of best practices possible that will fit the organization and fit that facility to show equitable care. There will always be issues that come up within the healthcare industry because at the fact it is always changing. There can be results that can help minimize the problems within the industry and a big resolution is implementing the EMR system into each medical facility within the United States. The electronic medical record will only provide better medical attention to patients that are receiving care. This also helps out different medical physicians in regards to accessing patient records within a timely matter and that way they can provide the patient with the best medical attention possible One of the strengths of having and EMR within a medical facility provides less paper and storage because everything is electronic and the country would save a lot of money on the paper use. â€Å"Reduced redundancy in record-keeping efforts and improved operational efficiency. EMRs have superior capabilities for storing, processing, and retrieving information and computerized methods are sign ificantly faster than paper-based methods† (Kumar Aldrich, 2010).The communication level between physicians and patients would be a lot stronger because the EMR system has a way of providing pictures of patient’s exams and it would be a lot more legible than a paper record and this gives the physician to able to give more time to patient and their needs for medical care. The EMR system improves the data accuracy and shows the services of billing and coding to be done easier and show a method of information that will prevent medical errors. EMR provides a better mechanism for analyzing and reviewing patient outcomes. Its flexible output formats could be customized to meet the needs of patients, payers, referral sources, and other parties who use health information† (Kumar Aldrich, 2010). With strengths there always comes weaknesses and the fact the EMR System is so expensive will put a damper on the government and the medical facility that will be implementing them into their facility. There have been estimated costs of $28 billion a year over a ten year development and then a $16 billion spread over the course of the implementations. Along with the costs there is also the system complication of how to navigate it and use it with the information that is given. There would always need to be a staff training and making sure that the staff clearly understands on how the system works and needs to be comfortable enough to navigate throughout the departments (Kumar Aldrich, 2010). Through the EMR systems they show the capability of giving healthcare initiatives of the governments showing the clinical research for policymakers, sponsors and researchers. â€Å"Research à ¯Ã‚ ¬Ã‚ ndings and the medical discoveries must be converted into useful products and services for physicians, patients, and health care providers. Clinical decision support systems (DSS) are vital components to enable this and can also substantially reduce the time of submission of higher-quality research data to the FDA for clinical trials† (Venkatraman Bala, 2008). The development Developing and improving the EMR system is to make sure that all the components are working smooth and sufficient and making sure that the public health is away from any danger, diseases and etc. Combining the EMR system with any type of clinical component will show the electrical tracking system of any indicators that need to be fixed. By fixing these issues will only help health care professional treat p atients for their medical needs rather than processing the medical records on their own needs. In conclusion the U.S. Healthcare industry needs to make some changes and needs to make them fast that way there can be great benefits involved for patient care. The implementation of the IT systems such as the EMR will only help out different medical facilities, medical physicians, medical personals and even patients to provide better health care. One of the main reasons the EMR system will provide better healthcare to patients is to show that the healthcare industry needs to provide to their patients and they need to provide the best healthcare possible. â€Å"The new health reform law will bring about sweeping changes to the American health care system, not the least of which involves extending health insurance coverage to millions of Americans that have previously gone without (Zamosky, 2014). People are now required to have health insurance and this will only help them and be beneficial to them when medical attention is needed. References Brennan, N. (n.d.). Improving Quality and Value in the U.S. Health Care System. The Brookings Institution. Retrieved April 27, 2014, from http://www.brookings.edu/research/reports/2009/08/21-bpc-qualityreport Cloyd, C. (n.d.). Health Care Systems: Three International Comparisons. Health Care Systems: Three International Comparisons. Retrieved April 27, 2014, from https://www.stanford.edu/class/e297c/poverty_prejudice/soc_sec/health.htm Kane, J. (2012, October 22). Health Costs: How the U.S. Compares With Other Countries. PBS. Retrieved April 26, 2014, from http://www.pbs.org/newshour/rundown/health-costs-how-the-us-compares-with-other-countries/ Kumar, S., Aldrich, K. (2010). Overcoming barriers to electronic medical record (EMR) implementation in the US healthcare system: A comparative study. Health Informatics Journal, 16(4), 306-318. doi:10.1177/1460458210380523 Mayberry, R., Nicewander, D., Qin, H., Ballard, D. (n.d.). Abstract. National Center for Biotechnology Information. Retrieved April 28, 2014, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1426185/ VENKATRAMAN, S., BALA, H., VENKATESH, V., BATES, J. (2008). Six Strategies for Electronic Medical Records Systems. Communications Of The ACM, 51(11), 140-144. Zamosky, L. (2010, September 23). Health Reform Summary and Facts: Changes and Benefits That Affect You. WebMD. Retrieved April 28, 2014, from http://www.webmd.com/health-insurance/health-reform-summary-benefits

Project Management Process [in Construction]

ADVANCE PROJECT MANAGEMENT Project Management Process [In Construction Project] Ibtisam, Badar Reg. No— CIIT/SP13-RPM-292/CVC CIIT/SP13-RPMEmail: [email  protected] edu. pk Project Management Process | 2 Project Management Processes A PROJECT MANAGEMENT Process is the management process of planning and controlling the performance or execution of a project. Project management is one of the critical processes of any project. This is due to the fact that project management is the core process that connects all other project activities and processes together.Project management is a responsible process. The project management process connects all other project activities together and creates the harmony in the project. Therefore, the project management team should have a detailed understanding on the all project management processes and the tools that they can make use for each project management process. When it comes to the activities of project management, there are plenty. Ho wever, these plenty of project management activities can be categorized into five main processes. THE FIVE PROJECT PROCESS GROUPS . Initiation 2. Planning 3. Implementation / Execution 4. Monitoring, Evaluation & Control 5. Closure Project Management Process | 3 Project Management Process [In Construction Project] In my all working career, I only deal with two types of projects, i. e. IT and Construction Project. So if someone asks to me where you have to invest, I will prefer these two areas. In this report, I’m discussing about construction project management process. As I believe, construction is a field which boosts jobs and help in unemployment.In this report, I want to talk about project management process according to new project of Housing society or Villas construction project. I will consider this project according to each phase and step of project management process. Project Initiating The Initiating phase of the Construction project management process is where the project gets defined and authorized by management. The inputs to this phase are usually a statement of work or a contract given to you by the project sponsor. Other inputs are the environmental factors of your organization such as policies, procedures, and cultures to name a few.The output of the Initiating process is a Project Charter, focus on project scope and costs issue, set major milestones, and a Preliminary Project Scope Statement. We value leading the Project with a commitment that allows for nothing but success. By embracing new ideas, working well with our partners, meeting challenges with enthusiasm, and serving as positive advocates for the project, we will provide the leadership required for exceptional delivery. We value managing the Project well by clarifying our priorities, defining expectations and directing all efforts toward addressing the most critical issues first.Working hard to determine what must be done to guide potential toward opportunity will provide th e focus we need to succeed. We value the resources entrusted to us. By developing and recognizing our staff, practicing fiscal responsibility, measuring and reporting on performance, delivering what we promise, keeping to a schedule, and communicating with honesty and transparency, we will demonstrate our integrity. Measures of Success †¢ †¢ †¢ †¢ †¢ †¢ Safety: No Recordable or lost time injuries and reportable injuries lower than the industry average Schedule: Meet or eat established project milestones Budget: Manage risks to contain costs within budget Quality: Conform to project requirements without adverse effects on milestones or budget Environmental Compliance: Complete project without permit violations. Public Perception: Strong Community Support Through Effective Communication Project Management Process | 4 Project Planning Once a contract has been awarded: It is the responsibility of the project staff to review the item material lists and arran ge for deletion of material codes that will not be required.They shall also request addition of item material codes that they determine are necessary. Site Manager staff reviews the uploaded data in Site Manager for accuracy prior to making a project active. If the contract contains more than one category, the site manager staff will discuss with the project engineer and supervising engineer (SE) the need to keep the multiple categories. The SE will determine if the Site Manager staff should process an administrative construction order to combine Categories with like federal funding. A preconstruction meeting with the Contractor must be held for all Contracts awarded.The purposes of the meeting are: †¢ To review the Contract, especially job-specific special provisions. †¢ To discuss Project features, particularly those that may present problems. †¢ To discuss Environmental Permits and concerns. †¢ To discuss the potential problems of water pollution and soil eros ion. †¢ To review the Contractor's proposed progress schedule. †¢ To review the methods of handling traffic. †¢ To review sampling and testing requirements for materials to be used throughout the construction process. Project Management Process | 5 To address any of the Contractors’ questions concerning the plans and the Contract. Any problems that cannot be resolved at this meeting will be reviewed with the District office, and the final determination will be transmitted to all concerned, and if feasible, incorporated in the written report of the meeting. Start and completion dates for utilities must also be sent to: †¢ the Manager of Fiscal and Special Projects, and †¢ The Transportation Utilities Engineer. Notification should be sent to both of the above within seven days of effective completion date so final audits can be performed.The original of all memorandums regarding project status must be addressed and sent to the Construction Division Chie f. The functional requirements for construction planning such as technology choice, work breakdown, and budgeting. Construction planning is not an activity which is restricted to the period after the award of a contract for construction. It should be an essential activity during the facility design. Also, if problems arise during construction, re-planning is required. Project Implementation/ExecutionIn this stage we deal with contract management, Construction Management , and cost management. The integration of the different design aspects almost always requires that changes in approach be made in each aspect to accommodate the others. Such changes should be made as early in the design of the building as possible, since the time and work required in making changes increases rapidly as the design becomes more detailed. It is helpful therefore to have a systematic approach to the coordination of these approaches, and the Design Brief is a good opportunity for providing this.It is sugg ested that some initial indications are included in the Design Brief at the project inception stage, and that the consultants amend these as the design develops. The building envelope consists of all the different elements that make up the fabric of the building, such as the floor, walls, windows and roof. Most of the design decisions relating to the building envelope are the responsibility of the architect and structural engineer. They have a large impact on the thermal performance of the building, and it is therefore essential that the performance of the envelope is coordinated with the design of the HVAC system.This is the area that offers most opportunities for improved building performance through an integrated design approach. Project Management Process | 6 Monitoring, Evaluation & Control In this portion we deal with risk management, quality management and also do many kind of testing. Quality control starts with matching expectations about quality levels with budget and scop e during planning and design reviews and continues through construction delivery with a program of inspections, tests, and certifications.It requires a coordinated performance among the entire project team in order for a completed building program to fully satisfy a client's and the building users' expectations. Having a process implemented at the beginning of the project will help define the goals as well as provide a continuous measurement system over time to make sure the objectives are being met. The responsibility rests withe project team and the project owner. Also the manager who has †general management† or †project owner† jurisdiction also shares in the residual responsibility.This process is done at many levels such as: – The individual professional's level – The work package level – The functional manager's level – The project team level – The general manager's level – The project owner's level Project audit s provide the opportunity to have an independent appraisal of where the project stands and the efficiency and effectiveness with which the project is being managed. Audits can be planned periodicly, but also requested when there is a sense that the project is in trouble, or when a new manager takes over in order to become accustomed with the project.Project audits should: – Determine what is going right or wrong, and why – Identify forces and factors that have prevented achievements of cost, schedule, and technical performance goals and Evaluate the efficacy of existing project management strategy – Provide for an exchange of ideas, information, problems, solutions, and strategies with the project team members The task is to manage the project as it progresses, using the project control systems to maximum advantage. Project control is best analyzed by applying the factors of a unique operation, following its output and measuring its results.All factors are to be considered; labor, materials and equipment. One might also have to consider the role of the subcontractors, as they affect the sequencing of a task. In measuring the factors, the project manager must key in on the productivity of his labor force, measuring output over a given period of time. From these results, the project manager can then make a comparison against the project estimate, and against the objectives to meet the expected goals. To be affected in managing the project, the project manager must exercise three modes of operation.These three modes are planning, communicating and monitoring of the project. The project must be well-planned, each factor of the plan properly communicated, carefully monitored and controlled. Proper planning involves one of the initiatives of the goal setting process, the preparation of the schedules, a solid logistics plan and time-based general conditions established to monitor all phases of construction. The limits of construction should be cl ear and they must comply with the language of Project Management Process | 7 the contract documents. Collectively, these are the tools needed to compile this information.It must then be the commitment of the project superintendent and labor forces to carry out the tasks within these limits. To properly implement the plan, the plan must be communicated in such a fashion that there is full understanding of its purpose. One successful mode is the construction schedule. This guide to the project must clearly show each activity starting and finishing dates, duration, resources, long lead item purchasing schedule, submittal dates, purchasing dates, materials delivery to site dates all tied together by meaningful relationships, the networking between tasks. Closer & conclusionAs part of the Project Closure Plan, Suring success of a project the Project Manager needs to remain mindful of the close-out activities that bring a job to its responsible end. The process involves several very impor tant accomplishments that are clearly defined in the construction documents usually in the general conditions section of the specification book. To be successful it is always prudent to be informed and prepared. At the startup of the project a review of each trade section would further help identify needed final submittal information, that each of your subcontractors would be obligated to produce to complete their contract.It is now time to make a close out checklist. This checklist is an excellent tool to include in each subcontract, locking each subcontractor into ownership of their respective final submittal material, whether it is warranties, record drawings, or operation and maintenance manuals a clear reminder at the set time of contract signing is a good way to identify that you are in control. Referencing this information at the halfway point of a longer project would allow you to focus on closing out subcontracts of early finish work completed early, reducing your challenge s at the end of the project.The close-out materials are generally comparable to the submission materials required for approval by the architect at the start-up of the work by any trade. At the end of the project a manual including all of these pieces of literature are assembled and you publish this collection to the client via the architect. Additional information may include as-built drawings; replications of the architect plans with markups that identify the changes made and approved throughout the construction period and most certainly, letters of warrantee from each participating subcontractor. process will be developed that will address the things most important to employees as they explore options for their future. During this process, the management team promises to: †¢ Be open and honest about decisions that affect an employee’s position on the team †¢ Work directly with employees to allow opportunities inside and outside the project to develop new skills an d refine existing ones †¢ Promptly communicate to employee’s project changes that might affect them.We want to keep employees engaged in the current project and ensure that they are ready for new challenges. Employees can share immediate and long-term plans by completing the Employee Interest Survey described above. The employee’s manager will schedule an informal meeting to discuss the employee’s responses in the Interest Survey. The outcome of this meeting will be to turn those short and long-term goals into an action plan.

A Commentary on “The Last Verse” Essay

The article titled â€Å"The Last Verse â€Å"by Burkhard Bilger that appeared in the New Yorker on April 28, 2008 basically talks about the hardships and sacrifices that one encounters if he seeks to pursue folk music, the kind of music that passes from generation to generation.   Interestingly, the author tells the story based on the experiences of   Ã‚  two individuals who were driven to seek folk music by differing motives: one for inspiration and the other for preservation. Both Lance Ledbetter and Art Rosenbaum are avid fans of folk music but Ledbetter was more attracted to it due to its obscurity. Rosenbaum believed that folk music is part of the traditional American culture and wanted to preserve it while Ledbetter appreciated the inspiration that folk music can trigger in music artists. But no matter how different their motives had been, both had personally witnessed and experienced the hardships and sacrifices that each had to go through just to obtain and produce it. This is mainly because folk music ,in its purest, unadulterated , traditional form are sung only by old folks ( using crude , ordinary or unlikely instruments in some cases)   who live in the most isolated places one can imagine , a place where technological advancement had not yet   made a deep impression.    And when they get to find the desired old folk singer, they   have to deal with their eccentricities (perhaps due to old age) and worse of all, when they do record an album they have to be prepared for low sales but may   be consoled by rave reviews with University archives as avid fan( Bilger, 2008, pp. 52- 61). Nevertheless, the story rightly told in print what most people knew or felt   all along, that folk music is a thing of the past   or that in the face of technological advancement and modern taste, it just had to remain in the background if not disappear altogether. Like all other works or art, music had to evolved, and along with its evolution is the incorporation of technologies that can easily adjust sound recordings with the tip of the finger.   In other words, when one listens to the music one cannot truly appreciate its originality or the context it was made because it had been improved, edited and transferred with the help of technology, removing most of its human touch in the process. Bilger relates that in original recorded folk music one can either hear â€Å"the hollow thump of the artist’s palm against the guitar†¦ the intake of his breath†¦the murmur of voices in the background or the clacking of pool balls† (Bilger, 2008, pp. 61-62). The difficulties of obtaining recorded music unsullied by modern technology are just proof of the reality that folk music, in its unadulterated form, is closely tied to the past.   Folk music somehow symbolizes life in the past when it was more relaxed, pure, no nonsense and perhaps carefree. Folk music, like other antique artifacts, are man’s last attempt to hold on to the kind of life what our forefathers had known for thousands of years , generations after generations, before life changed so   quickly   the moment man invented modern technology. Since folk music is â€Å"the sound and spirit of the forgotten world† it is no wonder then that the new generation did not appreciate it as much as those who had gone before us (Bilger, 2008, p 57).   Modern music had many genres and folk music can still be part of it but at this time it is very much improvised, revised, edited and often than not just as source of inspiration presented with all the embellishments that modern technology can muster for commercialization. Folk music alone in its purity just cannot thrive in our world, like what Ledbetter had done, it had to be repackaged beautifully to make it to hopefully sing again.   The title of Bilger’s article had a subtitle â€Å"Is there any folk music still out there?†.   Ledbetter and Rosenbaum found out that there still was through the old folks they painstakingly sought but as these old folk music carriers die, the next generation will just have to settle themselves to hearing folk music that are   compiled   and preserved in University Archives for it is there that the oral tradition of transferring music finally ends. Question : Why is it difficult for folk music to thrive in modern times? Work Cited Bilger, Burkhard. â€Å"The Last Verse: Is there any folk music still out there?† The New Yorker 28 April 2008: 52-63.

Marketing Strategies Of The Marketing Strategy Essay

The Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a company determines diverse needs and groups in the marketplace, targets those it can fulfill greatly and then positions its offerings so the target market recognizes the company’s distinctive offerings and images’. Over the years, eBay’s product portfolio has increased in size as a result of its global and localized approach to online auction and shopping. 2. 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